I did a 20-minute talk at Google's massive New York City headquarters last week for a bunch of UX aficionados. They're the gnomes who fixate on user experience, or what goes where on a Web page, especially those boxy display ads that everyone disses but remain a $10 billion plus business. The presenter before me did John Madden proud with the X's and O's of the craft. Then I got up on stage. "That's all very nice," I said, "but let's talk reality." My point: making money in this industry goes we...
I did a 20-minute talk at Google's massive New York City headquarters last week for a bunch of UX aficionados. They're the gnomes who fixate on user experience, or what goes where on a Web page, especially those boxy display ads that everyone disses but remain a $10 billion plus business. The presenter before me did John Madden proud with the X's and O's of the craft. Then I got up on stage. "That's all very nice," I said, "but let's talk reality." My point: making money in this industry goes we...
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